Thursday, March 15, 2007

New Magnetic Wonder

The Apples In Stereo
New Magnetic Wonder
7 Stars
I've spent the last month getting to know this record, and I have to say I'm impressed. It's been 5 years since the last one, 2002's Velocity Of Sound. That record had it's moments, but they were fleeting. It felt too scuzzy and too fast. This record rectifies that - production is back. There are classic Apples twee pop moments. There are Beatles-y bits, synth poppy bits and all the flavors of ELO and The Beach Boys and The Flaming Lips. There is oddball experimentalism, but it is kept to a tolerable minimum. Instead you get great songs with memorable melodies, like the two songs on offer today. Delicious!

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